Diamond Dent — cinematic brand journey & quote platform

01The brief

• Show the full breadth of a multi-brand portfolio, not just one product line, in a cinematic, scroll-driven website.
• End the journey with a brand picker, so dentists, clinics, hospitals and laboratories can go straight to what they need.
• Grow from a showcase into a working tool: a product catalogue, quote requests, clinic accounts and a staff admin on a .NET backend.

02What we built

• A cinematic landing page with a chapter for each major brand, then About, Portfolio, Own Production, Support and Contact.
• A bilingual product catalogue covering 10 brands and 10 categories, with search, filters, product details and a quote basket.
• Quote requests that return a reference number, so clinics can follow up easily.
• Clinic accounts to track requests, see status updates and message the team.
• A staff portal with a request pipeline from New to Quoted to Closed, assignment, internal notes, replies, CSV export, product visibility controls and staff invitations.

03Design highlights

• “Many brands, one curator”: one pinned scroll journey, brand by brand, with a progress rail and a navigation bar that adapts to dark footage.
• AI-generated product films. An implant, the dental chair and the scanner assemble from their parts as you scroll, and come apart when you scroll back.
• A “press and hold to assemble” moment in the Own Production section.
• Built on the client's official brand guidelines. The catalogue switches to Arabic with a full right-to-left layout.

04Technology

Next.js and React front end, an ASP.NET Core (.NET 10) API with SQL Server, and product records prepared for a future Odoo ERP link.