The Address United Digital Solutions

Fashion e-commerce · Concept

Maison Noir — multi-brand fashion commerce

A platform concept for launching fashion brands online. One system serves many branded stores, each with its own domain, theme, layout, catalogue and content, shown through a cinematic 3D storefront.

Storefront hero with the Maison Noir wordmark over a glossy black 3D knot
Storefront hero with the 3D scene on a phone
Client
Our own concept
Industry
Fashion e-commerce
Year
2026
Status
Concept
Services
Web Solutions

01The brief

  • Serve many fashion-brand stores from one codebase, each fully separate, with its own domain, theme, layout, catalogue, content and media.
  • Let each brand change its look without a developer, from a theme builder with live preview.
  • Leave room to grow into mobile apps, recommendations, loyalty and analytics.

02What we built

  • A storefront with home page, catalogue, product pages, contact and FAQ.
  • A shopping flow with cart, wishlist, customer accounts, checkout and order history. Payments run through a test gateway that is ready to swap for a real one.
  • An admin with a product editor, a theme builder with live preview (colours, font, corners, buttons and cards) and a way to swap the hero's 3D model.
  • Theme and layout engines with five themes, four layouts and fourteen content section types out of the box.

03Design highlights

  • A cinematic Three.js hero where the camera moves as you scroll past floating product renders. The 3D model can be replaced from the admin.
  • Dark editorial styling with serif display type and mint accents.
  • Arabic and English with a right-to-left switch that remembers each visitor's choice.
  • The heavy 3D and animation code loads separately, only when it is needed.

04Technology

Angular storefront with Three.js and GSAP, and an ASP.NET Core (.NET 10) API built on Clean Architecture with SQL Server and Redis caching.

Gallery

Desktop and phone screens

Hero mid-scroll, with the 3D camera moving past floating product renders
Arabic storefront hero in right-to-left layout
Arabic storefront hero on a phone

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