The Address United Co. — luxury car rental platform

01The brief

• Turn an existing cinematic car-rental concept into The Address United's own identity: gold on charcoal, a pin-monogram mark and Saudi copy in Arabic and English.
• Close the gap with the leading Saudi rental brands. Guest booking management, itemised pricing, protection options, loyalty, city pages, a business portal and OTP sign-in were all on the list.
• Fit the way the company works today: brokered cars shown with “Price on request”, the fleet trimmed to the client's own cars, and memberships switched off until they are needed.

02What we built

• A cinematic home page with a pinned film that plays as you scroll through ten story chapters, followed by search, featured cars, services, locations, FAQ and contact.
• A live fleet catalogue with search, filters, galleries and full specs for every car.
• A four-step booking wizard with live availability, extras, coupons and a branch map.
• Guest self-service to look up or cancel a booking by its reference, plus customer accounts with sign-in by one-time code.
• “Address Club” loyalty, a business enquiry funnel, and city landing pages for Riyadh, Jeddah, Dammam and Makkah.
• A full admin for fleet, bookings, payments, customers, website content and settings that serves more than one company from one system, plus desktop apps for the admin team and for uptime monitoring.

03Design highlights

• The signature moment: scrolling plays a film of the car, tuned so every frame keeps up with your finger or mouse without stutter.
• Refined micro-interactions, including a cursor shaped like the brand's pin mark, magnetic buttons, masked text reveals and tilting cards.
• Arabic and English with a full right-to-left layout. The film's own copy is translated, not just the menus.
• A reduced-motion fallback, a skip link and visible focus rings for accessibility.

04Technology

Next.js and React front end with a GSAP scroll film, a .NET multi-company API with a built-in CMS, self-hosted on a secured Linux server.